Quick reference for AI agents to discover tool capabilities and integration methods.
- Find tools by category - Browse sections below for tools in each domain
- Check integration methods - See what APIs, MCPs, CLIs, or SDKs are available
- Read integration guides - Detailed setup and common operations in
integrations/
| Tool | Category | API | MCP | CLI | SDK | Guide |
|---|---|---|---|---|---|---|
| ga4 | Analytics | ✓ | ✓ | ✓ | ✓ | ga4.md |
| mixpanel | Analytics | ✓ | - | ✓ | ✓ | mixpanel.md |
| amplitude | Analytics | ✓ | - | ✓ | ✓ | amplitude.md |
| posthog | Analytics | ✓ | - | ✓ | ✓ | posthog.md |
| segment | Analytics | ✓ | - | ✓ | ✓ | segment.md |
| adobe-analytics | Analytics | ✓ | - | ✓ | ✓ | adobe-analytics.md |
| plausible | Analytics | ✓ | - | ✓ | - | plausible.md |
| google-search-console | SEO | ✓ | - | ✓ | ✓ | google-search-console.md |
| semrush | SEO | ✓ | - | ✓ | - | semrush.md |
| ahrefs | SEO | ✓ | - | ✓ | - | ahrefs.md |
| dataforseo | SEO | ✓ | - | ✓ | ✓ | dataforseo.md |
| keywords-everywhere | SEO | ✓ | - | ✓ | - | keywords-everywhere.md |
| rankparse | SEO | ✓ | ✓ | ✓ | - | rankparse.md |
| clearbit | Data Enrichment | ✓ | - | ✓ | ✓ | clearbit.md |
| apollo | Data Enrichment | ✓ | - | ✓ | - | apollo.md |
| zoominfo | Data Enrichment | ✓ | ✓ | ✓ | - | zoominfo.md |
| clay | Data Enrichment | ✓ | ✓ | ✓ | - | clay.md |
| supermetrics | Data Aggregation | ✓ | ✓ | ✓ | - | supermetrics.md |
| coupler | Data Aggregation | ✓ | ✓ | ✓ | - | coupler.md |
| hubspot | CRM | ✓ | - | ✓ | ✓ | hubspot.md |
| salesforce | CRM | ✓ | - | ✓ | ✓ | salesforce.md |
| close | CRM | ✓ | - | ✓ | - | close.md |
| stripe | Payments | ✓ | ✓ | ✓ | ✓ | stripe.md |
| paddle | Payments | ✓ | - | ✓ | ✓ | paddle.md |
| rewardful | Referral | ✓ | - | ✓ | - | rewardful.md |
| tolt | Referral | ✓ | - | ✓ | - | tolt.md |
| dub-co | Links | ✓ | - | ✓ | ✓ | dub-co.md |
| mention-me | Referral | ✓ | - | ✓ | - | mention-me.md |
| partnerstack | Affiliate | ✓ | - | ✓ | - | partnerstack.md |
| mailchimp | ✓ | ✓ | ✓ | ✓ | mailchimp.md | |
| customer-io | ✓ | - | ✓ | ✓ | customer-io.md | |
| sendgrid | ✓ | - | ✓ | ✓ | sendgrid.md | |
| resend | ✓ | ✓ | ✓ | ✓ | resend.md | |
| nitrosend | ✓ | ✓ | - | - | nitrosend.md | |
| kit | ✓ | - | ✓ | ✓ | kit.md | |
| beehiiv | Newsletter | ✓ | - | ✓ | - | beehiiv.md |
| klaviyo | Email/SMS | ✓ | - | ✓ | ✓ | klaviyo.md |
| postmark | ✓ | - | ✓ | ✓ | postmark.md | |
| brevo | Email/SMS | ✓ | - | ✓ | ✓ | brevo.md |
| activecampaign | Email/CRM | ✓ | - | ✓ | ✓ | activecampaign.md |
| twilio | SMS/Voice | ✓ | - | ✓ | ✓ | twilio.md |
| plivo | SMS/Voice | ✓ | - | - | ✓ | plivo.md |
| postscript | SMS | ✓ | - | - | - | postscript.md |
| attentive | SMS | ✓ | - | - | - | attentive.md |
| audiencetap | SMS/Email | ✓ | - | - | - | audiencetap.md |
| hunter | Email Outreach | ✓ | - | ✓ | - | hunter.md |
| snov | Email Outreach | ✓ | - | ✓ | - | snov.md |
| lemlist | Email Outreach | ✓ | - | ✓ | - | lemlist.md |
| instantly | Email Outreach | ✓ | - | ✓ | - | instantly.md |
| google-ads | Ads | ✓ | ✓ | ✓ | ✓ | google-ads.md |
| meta-ads | Ads | ✓ | - | ✓ | ✓ | meta-ads.md |
| linkedin-ads | Ads | ✓ | - | ✓ | - | linkedin-ads.md |
| tiktok-ads | Ads | ✓ | - | ✓ | ✓ | tiktok-ads.md |
| zapier | Automation | ✓ | ✓ | ✓ | ✓ | zapier.md |
| hotjar | CRO | ✓ | - | ✓ | - | hotjar.md |
| optimizely | A/B Testing | ✓ | - | ✓ | ✓ | optimizely.md |
| calendly | Scheduling | ✓ | - | ✓ | - | calendly.md |
| savvycal | Scheduling | ✓ | - | ✓ | - | savvycal.md |
| typeform | Forms | ✓ | - | ✓ | ✓ | typeform.md |
| intercom | Messaging | ✓ | - | ✓ | ✓ | intercom.md |
| outreach | Sales Engagement | ✓ | ✓ | ✓ | - | outreach.md |
| crossbeam | Partner Ecosystem | ✓ | ✓ | ✓ | - | crossbeam.md |
| introw | Partner Ecosystem | - | ✓ | - | - | introw.md |
| pendo | Product Analytics | ✓ | - | ✓ | - | pendo.md |
| similarweb | Competitive Intelligence | ✓ | - | ✓ | - | similarweb.md |
| exa | AI Search | ✓ | ✓ | ✓ | ✓ | exa.md |
| firehose | Competitive Intelligence | ✓ | - | - | - | firehose.md |
| sparktoro | Audience Research | - | - | - | - | sparktoro.md |
| rb2b | Visitor Identification | ✓ | - | - | - | rb2b.md |
| gong | Revenue Intelligence | ✓ | - | - | - | gong.md |
| airops | AI Content | ✓ | - | ✓ | - | airops.md |
| buffer | Social | ✓ | - | ✓ | - | buffer.md |
| socialclaw | Social | ✓ | - | ✓ | - | socialclaw.md |
| wistia | Video | ✓ | - | ✓ | - | wistia.md |
| heygen | Video | ✓ | ✓ | - | ✓ | heygen.md |
| hyperframes | Video | - | - | ✓ | ✓ | hyperframes.md |
| trustpilot | Reviews | ✓ | - | ✓ | - | trustpilot.md |
| g2 | Reviews | ✓ | - | ✓ | - | g2.md |
| onesignal | Push | ✓ | - | ✓ | ✓ | onesignal.md |
| demio | Webinar | ✓ | - | ✓ | - | demio.md |
| livestorm | Webinar | ✓ | - | ✓ | - | livestorm.md |
| shopify | Commerce | ✓ | - | ✓ | ✓ | shopify.md |
| wordpress | CMS | ✓ | - | ✓ | ✓ | wordpress.md |
| webflow | CMS | ✓ | - | ✓ | ✓ | webflow.md |
| sanity | Headless CMS | ✓ | - | ✓ | ✓ | sanity.md |
| contentful | Headless CMS | ✓ | - | ✓ | ✓ | contentful.md |
| strapi | Headless CMS | ✓ | - | ✓ | ✓ | strapi.md |
| composio | Integration Layer | ✓ | ✓ | ✓ | ✓ | composio.md |
| cogny | Integration Layer | - | ✓ | - | - | cogny.md |
Track user behavior, measure conversions, and analyze marketing performance.
| Tool | Best For | MCP Available |
|---|---|---|
| ga4 | Web analytics, Google ecosystem | ✓ |
| mixpanel | Product analytics, event tracking | - |
| amplitude | Product analytics, cohort analysis | - |
| posthog | Open-source analytics, session replay | - |
| segment | Customer data platform, routing | - |
| adobe-analytics | Enterprise analytics | - |
| plausible | Privacy-focused analytics | - |
Agent recommendation: Start with GA4 if using Google ecosystem. Use Mixpanel or Amplitude for deeper product analytics. Plausible for privacy-focused sites.
Search engine optimization tools for keyword research, rank tracking, and site audits.
| Tool | Best For | Notes |
|---|---|---|
| google-search-console | Free, authoritative search data | Direct from Google |
| semrush | Competitive analysis, keyword research | Comprehensive |
| ahrefs | Backlink analysis, content research | Best for links |
| dataforseo | SERP tracking, backlinks, on-page audits | Comprehensive API |
| keywords-everywhere | Quick keyword research, traffic estimates | Credit-based |
| rankparse | Cheap, agent-friendly backlinks + domain data | Credit-based, MCP available |
Agent recommendation: Google Search Console is essential (free). Add Semrush or Ahrefs for competitive research. DataForSEO for programmatic SERP data. Keywords Everywhere for quick keyword lookups. RankParse for agent workflows where per-call cost matters — backlinks, domain authority, and tech stack at a fraction of enterprise pricing.
Customer relationship management and sales tools.
| Tool | Best For | CLI Available |
|---|---|---|
| hubspot | SMB, marketing + sales alignment | ✓ |
| salesforce | Enterprise, complex sales processes | ✓ |
| close | SMB, high-velocity sales | ✓ |
Agent recommendation: HubSpot for startups/SMBs. Close for high-velocity inside sales. Salesforce for enterprise.
Payment processing and subscription management.
| Tool | Best For | MCP Available |
|---|---|---|
| stripe | SaaS subscriptions, developer-friendly | ✓ |
| paddle | SaaS billing with tax handling | - |
Agent recommendation: Stripe is the default for SaaS. Paddle for built-in tax compliance.
Tools for referral programs, affiliate tracking, and partner management.
| Tool | Best For | Stripe Integration |
|---|---|---|
| rewardful | Stripe-native affiliate programs | ✓ |
| tolt | SaaS affiliate programs | ✓ |
| mention-me | Enterprise referral programs | ✓ |
| dub-co | Link tracking, attribution | - |
| partnerstack | Enterprise partner programs | ✓ |
Agent recommendation: Rewardful or Tolt for Stripe-based SaaS. PartnerStack for enterprise partner programs. Dub.co for link attribution.
Email marketing, transactional email, and automation platforms.
| Tool | Best For | MCP Available |
|---|---|---|
| mailchimp | SMB email marketing | ✓ |
| customer-io | Behavior-based messaging | - |
| sendgrid | Transactional email at scale | - |
| resend | Developer-friendly transactional | ✓ |
| kit | Creator/newsletter focused | - |
| beehiiv | Newsletter platform | - |
| klaviyo | E-commerce email + SMS | - |
| postmark | Deliverability-focused transactional | - |
| brevo | Email + SMS, popular in EU | - |
| activecampaign | Email automation + CRM | - |
Agent recommendation: Resend for transactional (dev-friendly). Postmark for deliverability. Customer.io for advanced automation. Kit for creators. Beehiiv for newsletters. Klaviyo for e-commerce email/SMS. ActiveCampaign for email + CRM combo.
SMS and MMS marketing platforms and programmable messaging APIs.
| Tool | Best For | MCP Available |
|---|---|---|
| klaviyo | DTC ecom already on Klaviyo email | - |
| postscript | Shopify DTC, SMS-first depth | - |
| attentive | Mid-market+ DTC, full-service | - |
| twilio | Custom API builds, transactional, dev-first | - |
| plivo | Twilio alternative, lower per-send cost | - |
| audiencetap | DTC with AI-forward creative + on-pack QR opt-in | - |
| brevo | EU SMB email + SMS combo | - |
| customer-io | Behavior-based SMS automation | - |
Agent recommendation: Klaviyo SMS for ecom already on Klaviyo email. Postscript for Shopify-first depth. Attentive for mid-market+ wanting concierge support. Twilio (or Plivo for lower cost) for custom builds and transactional/auth. AudienceTap when AI creative or on-pack QR opt-in matters.
Paid advertising platforms and campaign management.
| Tool | Best For | MCP Available |
|---|---|---|
| google-ads | Search intent, high-intent traffic | ✓ |
| meta-ads | Demand gen, visual products, B2C | - |
| linkedin-ads | B2B, job title targeting | - |
| tiktok-ads | Younger demographics, video | - |
Agent recommendation: Google Ads for search intent. Meta for demand generation. LinkedIn for B2B.
Workflow automation and integration platforms.
| Tool | Best For | MCP Available |
|---|---|---|
| zapier | No-code integrations + SDK for 8,000+ apps | ✓ |
Agent recommendation: Zapier SDK for agents that need to interact with any app directly. Zaps for always-on automations.
Conversion rate optimization, heatmaps, and experimentation.
| Tool | Best For | Notes |
|---|---|---|
| hotjar | Heatmaps, recordings, surveys | Visual behavior data |
| optimizely | A/B testing, feature flags | Enterprise experimentation |
Agent recommendation: Hotjar for understanding user behavior. Optimizely for running experiments.
Booking and appointment scheduling tools.
| Tool | Best For | Notes |
|---|---|---|
| calendly | Meeting scheduling, lead gen | Most popular |
| savvycal | Personalized scheduling | Developer-friendly |
Agent recommendation: Calendly for general use. SavvyCal for personalized booking experiences.
Form builders and survey platforms.
| Tool | Best For | Notes |
|---|---|---|
| typeform | Interactive forms, surveys | Conversational UX |
Agent recommendation: Typeform for engaging forms and surveys.
In-app messaging, chat, and customer communication.
| Tool | Best For | Notes |
|---|---|---|
| intercom | In-app messaging, support, product tours | Full customer platform |
Agent recommendation: Intercom for in-app messaging and customer support.
Social media scheduling, management, and analytics.
| Tool | Best For | Notes |
|---|---|---|
| buffer | Social scheduling, analytics | Multi-platform |
Agent recommendation: Buffer for scheduling and analytics across social platforms.
Video hosting, creation, and AI generation.
| Tool | Best For | Notes |
|---|---|---|
| wistia | Video hosting, marketing analytics | Best for marketing video hosting |
| heygen | AI avatars, talking-head videos | MCP server available |
| hyperframes | Programmatic video from HTML/CSS | Open source, agent-native |
Agent recommendation: HeyGen for AI avatar videos (MCP-enabled). Hyperframes for templated, data-driven video from code. Wistia for hosting and analytics.
Company and person data enrichment for sales and marketing.
| Tool | Best For | Notes |
|---|---|---|
| clearbit | Company/person enrichment | Now HubSpot Breeze |
| apollo | B2B prospecting, email finding | Large database |
| zoominfo | B2B contacts, intent data | Enterprise-grade |
| clay | Waterfall enrichment, outbound | 75+ data providers |
Agent recommendation: Clearbit for enrichment. Apollo for prospecting and outbound. ZoomInfo for enterprise B2B data with intent signals. Clay for waterfall enrichment across multiple providers.
Review management and social proof platforms.
| Tool | Best For | Notes |
|---|---|---|
| trustpilot | Consumer business reviews | Most recognized |
| g2 | Software/B2B reviews | Best for SaaS |
Agent recommendation: Trustpilot for consumer products. G2 for B2B software.
Push notification delivery platforms.
| Tool | Best For | Notes |
|---|---|---|
| onesignal | Multi-channel push notifications | Web + mobile |
Agent recommendation: OneSignal for web and mobile push notifications.
Webinar and virtual event platforms.
| Tool | Best For | Notes |
|---|---|---|
| demio | Marketing webinars | Simple, focused |
| livestorm | Video engagement, webinars | Full event platform |
Agent recommendation: Demio for marketing-focused webinars. Livestorm for full event engagement.
Sales engagement and outreach automation platforms.
| Tool | Best For | Notes |
|---|---|---|
| outreach | Enterprise sales engagement | Sequences, tasks, analytics |
Agent recommendation: Outreach for enterprise sales teams managing multi-touch sequences at scale.
Product analytics, feature adoption tracking, and in-app guidance.
| Tool | Best For | Notes |
|---|---|---|
| pendo | Feature adoption, in-app guides | Product-led growth |
Agent recommendation: Pendo for tracking feature adoption and delivering targeted in-app guidance.
Traffic analytics, competitor benchmarking, and market research.
| Tool | Best For | Notes |
|---|---|---|
| similarweb | Website traffic, competitor analysis | Traffic sources, keywords |
Agent recommendation: Similarweb for competitor traffic analysis and market benchmarking.
Audience intelligence and behavioral research tools.
| Tool | Best For | Notes |
|---|---|---|
| sparktoro | Audience affinities, behavioral data | Clickstream + social data |
Agent recommendation: SparkToro for discovering where your ICP spends time — what they read, watch, listen to, follow, and search for. Essential for customer research, content strategy, and media buying decisions.
Website visitor de-anonymization for B2B sales and marketing.
| Tool | Best For | Notes |
|---|---|---|
| rb2b | Person-level visitor ID, intent signals | LinkedIn profiles, emails, page-level data |
Agent recommendation: RB2B for identifying anonymous B2B website visitors and routing high-intent visitors to outreach tools. Pairs well with Clay for enrichment and Instantly/Lemlist for cold email.
Sales conversation analytics, call recording, and deal intelligence.
| Tool | Best For | Notes |
|---|---|---|
| gong | Call recording, transcript analysis, deal insights | REST API, 10k API calls/day |
Agent recommendation: Gong for mining sales call transcripts for customer research, competitive intelligence, and coaching insights. Essential for revenue attribution and win/loss analysis.
AI-powered content generation and optimization platforms.
| Tool | Best For | Notes |
|---|---|---|
| airops | AI content workflows, SEO content | Flow-based automation |
Agent recommendation: AirOps for building AI content workflows that generate SEO-optimized content at scale.
AI-powered web search APIs built for LLMs and agents. Return structured results with on-demand text, highlights, and summaries.
| Tool | Best For | Notes |
|---|---|---|
| exa | Neural/semantic web search, content research, competitor discovery | Search + findSimilar + Contents; MCP and SDKs available |
Agent recommendation: Exa for neural search over the open web — content research, competitor/similar-page discovery, link prospecting, news monitoring, and audience research. Pairs well with seo-audit, content-strategy, and competitor-profiling skills.
Partner data sharing, co-sell, and ecosystem management.
| Tool | Best For | Notes |
|---|---|---|
| crossbeam | Account overlaps, co-sell | Now part of Reveal |
| introw | Partner management, deal registration, QBRs | MCP-enabled PRM |
Agent recommendation: Crossbeam for identifying partner account overlaps and co-sell opportunities. Introw for full partner relationship management — partner pipeline, commissions, tasks, and automated business review prep.
Cold email outreach and email finding tools for link building and sales prospecting.
| Tool | Best For | Notes |
|---|---|---|
| hunter | Email finding, domain search | Largest email database |
| snov | Email finding, drip campaigns | Built-in sequences |
| lemlist | Cold email campaigns | Personalization features |
| instantly | Cold email at scale | Email warmup built-in |
Agent recommendation: Hunter for finding emails. Lemlist or Instantly for sending cold email campaigns. Snov for combined finding + outreach.
Marketing data pipeline tools that connect multiple platforms for unified reporting.
| Tool | Best For | Notes |
|---|---|---|
| supermetrics | Cross-platform data pulling | 200+ connectors |
| coupler | Automated data flows to sheets/BI | Scheduled pipelines |
Agent recommendation: Supermetrics for pulling data from multiple marketing platforms into unified reports. Coupler.io for automated data flows to spreadsheets and BI tools.
E-commerce platforms and content management systems.
| Tool | Best For | CLI Available |
|---|---|---|
| shopify | E-commerce, product sales | ✓ |
| wordpress | Blogs, content sites | ✓ |
| webflow | Design-focused marketing sites | ✓ |
| sanity | Headless CMS, structured content | ✓ |
| contentful | Enterprise headless CMS, multi-locale | ✓ |
| strapi | Open-source headless CMS, self-hosted | ✓ |
Agent recommendation: Shopify for e-commerce. Webflow for marketing sites. WordPress for blogs. For headless CMS: Sanity for developer-flexible content, Contentful for enterprise multi-locale, Strapi for self-hosted/budget-conscious. See headless CMS guide for selection criteria.
Zero-dependency, single-file Node.js CLIs for tools that don't ship their own. See clis/README.md for install instructions and usage.
All CLIs follow a consistent pattern:
- No dependencies — Node 18+ only, uses native
fetch - JSON output — pipe to
jq, save to file, or use in scripts - Env var auth — set
{TOOL}_API_KEYand go - Consistent commands —
{tool} <resource> <action> [options]
These tools have Model Context Protocol servers available, enabling direct agent interaction:
- ga4 - Google Analytics 4 data access
- stripe - Payment and subscription management
- mailchimp - Email campaign management
- google-ads - Ad campaign management
- resend - Transactional email sending
- zapier - Workflow automation + SDK for 8,000+ app integrations
- zoominfo - B2B contacts and intent data
- clay - Data enrichment and outbound automation
- supermetrics - Cross-platform marketing data
- coupler - Marketing data pipelines
- outreach - Sales engagement sequences
- crossbeam - Partner ecosystem data
- introw - Partner relationship management
- exa - AI-powered web search for LLMs and agents
To use MCP tools, ensure the appropriate MCP server is configured in your environment.
Composio provides managed OAuth and pre-built connectors for 500+ tools via a single MCP server. It adds MCP access to tools that don't have native MCP servers, including HubSpot, Salesforce, Meta Ads, LinkedIn Ads, Google Sheets, Slack, Notion, and more.
- Setup:
npx @composio/mcp@latest setup - Quick start: See tools/composio/README.md
- Marketing tool mapping: See tools/composio/marketing-tools.md
Use Composio when you need MCP access to OAuth-heavy tools. Prefer native MCP servers (GA4, Stripe, Mailchimp, etc.) when available — they have deeper coverage.
Cogny is a hosted MCP gateway focused on marketing channels — one federated MCP URL with managed OAuth across every channel you've connected. Narrower than Composio (marketing-only) and useful when you want SEO, paid social, and privacy-friendly analytics behind a single MCP login.
- Setup: connect channels at cogny.com, then in Claude.ai go to Settings → Connectors → Add custom connector and paste
https://app.cogny.com/mcp - Channels: Search Console, Bing Webmaster, Semrush, LinkedIn Ads, Reddit Ads, TikTok Ads, Plausible, Fathom
- Pricing: Solo plan starts at $9/mo (7-day trial)
Use Cogny when you only need marketing channels and want to avoid running your own OAuth proxy. Prefer native APIs when you need deep, custom control of a single tool.
- Read ga4.md for web analytics
- Read segment.md if routing to multiple tools
- Read rewardful.md or tolt.md for Stripe-based programs
- Read dub-co.md for link tracking
- Read customer-io.md for behavior-based automation
- Read resend.md for transactional email
- Read hunter.md for finding emails
- Read lemlist.md or instantly.md for sending campaigns
- Read google-ads.md for search campaigns
- Read meta-ads.md for social campaigns