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Amplitude

Product analytics platform for user behavior, retention, and experimentation.

Capabilities

Integration Available Notes
API ✓ HTTP API for events, User Profile API, Export API
MCP - Not available
CLI - Not available
SDK ✓ JavaScript, iOS, Android, Python, etc.

Authentication

  • HTTP API: API Key (public for events)
  • Export/Dashboard API: API Key + Secret Key

Common Agent Operations

Track event

POST https://api2.amplitude.com/2/httpapi

{
  "api_key": "{api_key}",
  "events": [{
    "user_id": "user_123",
    "event_type": "signup_completed",
    "event_properties": {
      "plan": "pro"
    },
    "user_properties": {
      "email": "user@example.com"
    }
  }]
}

Batch events

POST https://api2.amplitude.com/batch

{
  "api_key": "{api_key}",
  "events": [
    {"user_id": "user_1", "event_type": "pageview"},
    {"user_id": "user_2", "event_type": "signup"}
  ]
}

Get user activity

GET https://amplitude.com/api/2/useractivity?user={user_id}

Authorization: Basic {base64(api_key:secret_key)}

Export events

GET https://amplitude.com/api/2/export?start=20240101T00&end=20240131T23

Authorization: Basic {base64(api_key:secret_key)}

Get retention data

GET https://amplitude.com/api/2/retention?e={"event_type":"signup_completed"}&start=20240101&end=20240131

Authorization: Basic {base64(api_key:secret_key)}

Query with SQL (Snowflake)

For Amplitude customers with SQL access:

SELECT event_type, COUNT(*) as count
FROM events
WHERE event_time > '2024-01-01'
GROUP BY event_type

JavaScript SDK

// Initialize
amplitude.init('API_KEY');

// Identify user
amplitude.setUserId('user_123');

// Set user properties
const identify = new amplitude.Identify();
identify.set('plan', 'pro');
amplitude.identify(identify);

// Track event
amplitude.track('Feature Used', {
  feature_name: 'export'
});

Key Concepts

  • Events - User actions with properties
  • User Properties - Persistent user attributes
  • Cohorts - Behavioral segments
  • Funnels - Multi-step conversion analysis
  • Retention - User return patterns
  • Journeys - User path analysis

When to Use

  • Tracking product analytics
  • Analyzing user funnels
  • Cohort analysis and retention
  • Experimentation and A/B testing
  • User journey mapping

Rate Limits

  • HTTP API: 1000 events/second
  • Export API: 360 requests/hour

Relevant Skills

  • analytics
  • ab-testing
  • onboarding