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RB2B

Website visitor identification platform that de-anonymizes B2B website traffic, revealing the individual people visiting your site with LinkedIn profiles, emails, and company data.

Capabilities

Integration Available Notes
API Limited API Partner Program (separate from standard app)
MCP - Not available
CLI - Not available
SDK - Not available

Most teams use RB2B via its native integrations (Slack, CRM push, Zapier, webhooks) rather than direct API access. A separate API Partner Program exists for programmatic access.

Authentication

  • Type: Native integrations (no API key needed for standard use)
  • API Partner Program: Separate credentials via https://www.rb2b.com/apis
  • Free tier: Limited credits/month with Slack alerts

Pricing Tiers

Pricing changes frequently — verify at https://www.rb2b.com/pricing.

Plan Approx. Price Key Features
Free $0 Limited credits, Slack alerts, LinkedIn profiles
Starter ~$79/mo Person-level ID, basic integrations
Pro ~$129-349/mo CSV export, CRM push, validated emails
Pro+ ~$299+/mo All integrations, higher credit volume

Key Integrations

RB2B pushes identified visitor data to 50+ tools:

  • CRM: Salesforce, HubSpot
  • Outreach: Instantly, HeyReach, Lemlist
  • Enrichment: Clay, Apollo, Clearbit
  • Automation: Zapier, Make
  • Alerts: Slack (real-time notifications)

What RB2B Reveals Per Visitor

  • Full name and LinkedIn profile URL
  • Job title and company
  • Validated business email (Pro+)
  • Pages visited and visit duration
  • Number of visits and return frequency
  • Company data (size, industry, location)

Common Agent Operations

Real-Time Visitor Alerts

Configure Slack alerts for high-intent visitors:

  • Visitors who hit pricing page
  • Visitors who return 3+ times
  • Visitors from target account list
  • Visitors matching ICP job titles

Visitor-to-Outreach Pipeline

  1. RB2B identifies visitor with LinkedIn + email
  2. Filter by ICP criteria (title, company size, pages visited)
  3. Route to outreach tool (Instantly, Lemlist) or CRM (HubSpot, Salesforce)
  4. Trigger personalized cold email referencing pages they visited

Intent Scoring

Score visitors by behavior signals:

  • High intent: Pricing page, demo page, comparison pages, 3+ visits
  • Medium intent: Feature pages, case studies, 2 visits
  • Low intent: Blog only, single visit, bounced quickly

Suppression Lists

Prevent outreach to:

  • Existing customers (match against CRM)
  • Active deals in pipeline
  • Competitors and agencies
  • Recently contacted prospects

When to Use

  • Identifying anonymous website visitors for sales outreach
  • Building ABM (account-based marketing) target lists from site traffic
  • Understanding which companies are researching your product
  • Triggering personalized outreach based on page-level intent signals
  • Feeding enrichment tools (Clay, Apollo) with warm visitor data

Limitations

  • Person-level identification works best for US B2B traffic
  • Not all visitors can be identified (typical match rates: 15-30%)
  • Requires sufficient website traffic to be cost-effective
  • Privacy considerations — ensure compliance with applicable regulations
  • Free tier limited to Slack alerts (no CRM push or email export)

Relevant Skills

  • cold-email
  • revops
  • customer-research
  • ads

Sources