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Attentive

Full-service SMS marketing platform for mid-market and enterprise direct-to-consumer brands. Combines tooling with dedicated success teams.

Capabilities

Integration Available Notes
API ✓ REST API
MCP - Not available
CLI - None
SDK - Use API directly

Authentication

  • Type: OAuth 2.0 or API Key (depending on integration type)
  • Header: Authorization: Bearer {access_token}
  • Get credentials: Account-level provisioning through Attentive integrations team
  • Note: API access requires partnership or eligible plan

Common Agent Operations

Subscribe a user

POST https://api.attentivemobile.com/v1/subscriptions

{
  "user": {
    "phone": "+15551234567",
    "email": "user@example.com"
  },
  "signUpSourceId": "...",
  "subscriptionType": "MARKETING"
}

Sign-up source ID determines opt-in attribution and compliance disclosure shown.

Unsubscribe

POST https://api.attentivemobile.com/v1/subscriptions/unsubscribe

{
  "user": { "phone": "+15551234567" },
  "subscriptionType": "MARKETING"
}

Custom event tracking

POST https://api.attentivemobile.com/v1/events/custom

{
  "user": { "phone": "+15551234567" },
  "type": "abandoned_cart",
  "properties": {
    "cart_value": 89.99,
    "items": ["Product A"]
  }
}

E-commerce events (purchase, add-to-cart, product view)

POST https://api.attentivemobile.com/v1/events/ecommerce/purchase

{
  "user": { "phone": "+15551234567" },
  "items": [{
    "productId": "SKU-123",
    "name": "Product A",
    "price": { "value": 4999, "currency": "USD" },
    "quantity": 1
  }],
  "occurredAt": "2026-05-15T10:00:00Z"
}

Similar endpoints for /add_to_cart, /product_view, /checkout.

Send transactional message

POST https://api.attentivemobile.com/v1/messages/transactional

{
  "user": { "phone": "+15551234567" },
  "messageBody": "Your order #1234 shipped. Track: https://...",
  "type": "ORDER_SHIPPING"
}

List campaigns

GET https://api.attentivemobile.com/v1/campaigns

Webhooks

Subscribe to: subscriber.created, subscriber.unsubscribed, message.sent, message.delivered, message.failed, conversion.attributed.

API Pattern

REST + JSON. Bearer auth. Webhook signature verification via HMAC-SHA256.

Key Features

  • Concierge sales (live agents responding via SMS)
  • Identity resolution (matching anonymous site visitors to phone numbers for retargeting)
  • Strong analytics + attribution (multi-touch, conversion path)
  • AI Journey AI / Pro AI (AI-generated send timing and copy)
  • Custom Audience Manager (advanced segmentation)
  • A/B testing built into campaign builder
  • Two-way SMS at scale
  • A2P 10DLC fully managed
  • Short code provisioning included on most plans
  • Dedicated CSM, copy support, strategy consults

Pricing

  • Custom contracts; typically $1K–$10K+/mo platform fee + per-send fees
  • Annual contracts standard
  • Pricing rarely makes sense for <50K active SMS subscribers
  • Negotiable based on volume and tier

When to Use

  • Mid-market+ DTC brand (50K+ active SMS subscribers, $5M+/yr revenue)
  • Want dedicated CSM and copy support, not just tooling
  • Need concierge two-way SMS at scale
  • Multi-channel ecom team that wants single-pane SMS-first platform
  • Want short code included rather than separately leased
  • Identity resolution / cross-device matching matters

When NOT to Use

  • Smaller brands — too expensive, overkill
  • Already on Klaviyo and SMS is secondary — Klaviyo SMS is simpler
  • Shopify-only and want depth — Postscript is more Shopify-native
  • Custom platform / B2B SaaS — Twilio

Relevant Skills

  • sms
  • emails (run alongside)
  • churn-prevention
  • customer-research (identity resolution data)