I design and scale go-to-market, demand, ABM and lifecycle systems for complex B2B and enterprise environments.
My work connects strategy, customer insight, technology and organizational execution. I translate growth priorities into measurable operating models, cross-functional alignment and scalable execution across Marketing, Sales and leadership teams.
- Enterprise Go-to-Market Strategy
- EMEA Field Marketing and Regional Growth
- Account-Based Marketing
- Demand Generation and Lifecycle Nurture
- Marketing Automation and CRM
- AI-enabled Marketing Transformation
- Customer Journey and Value Communication
- Performance Measurement and Revenue Alignment
- Organizational Change, Governance and Adoption
This profile contains selected, non-confidential frameworks, templates and practical examples covering:
- Enterprise GTM architecture
- ABM operating models
- Lifecycle nurture design
- AI use cases for B2B marketing
- Marketing measurement
- Transformation and organizational adoption
My experience spans enterprise software, SaaS, technology services and complex industrial B2B environments.
I am particularly interested in approaches that help organizations:
- align Marketing and Sales around shared growth priorities,
- structure complex enterprise customer journeys,
- scale ABM and lifecycle programs,
- improve the use of customer and performance data,
- introduce AI into marketing workflows responsibly,
- turn transformation strategies into adopted operating models.
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Designed and launched a multi-tier enterprise ABM model across 1:1, 1:Few and 1:Many programs, contributing to a 40% increase in SQLs, 30% faster deal velocity and a 25% improvement in closed-won deals.
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Led a global website and GTM platform transformation across 10 localized EMEA websites, increasing MQLs by 28% and SQLs by 17% while enabling more scalable digital operations.
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Built regional GTM and demand programs for the DACH enterprise market, increasing website traffic by 30% and improving lead-to-demand conversion by 15%.
These outcomes provide the practical foundation for the frameworks and templates shared in this portfolio.
Practical frameworks for market prioritization, customer segmentation, regional GTM planning and Sales and Marketing alignment.
Explore the Enterprise GTM Framework
A structured approach to enterprise account selection, tiering, Sales and Marketing governance, campaign planning and measurable account progression.
Explore the Enterprise ABM Operating Model
All materials published here are independent examples or generalized frameworks. No confidential employer, customer or proprietary information is included.