Copy-that-sells transforms your marketing strategy into high-performance text. It helps you draft print ads, billboards, emails, and landing pages that convert readers into customers. The software relies on proven frameworks from the D&AD Copy Book and Robert Bly’s direct-response principles. It also incorporates techniques used in award-winning work from the Cannes Lions and Clio Awards.
This tool functions as a skill for Claude. It features an anti-AI filter that removes robotic phrasing. The result is human-sounding copy that follows the rules of master advertisers like David Ogilvy. You can use it to build brand manifestos, write punchy headlines, or craft detailed product descriptions.
- Operating System: Windows 10 or Windows 11
- Processor: 1 GHz or faster
- Memory: 4 GB of RAM
- Storage: 200 MB of free space
- Connection: Active internet connection for sync features
Follow these steps to install and run the application on your Windows machine.
- Visit the official releases page to access the installer.
- Locate the file named
copy-that-sells-setup.exeunder the Assets section. - Click the link to save the file to your computer.
- Open your Downloads folder and double-click the file to launch the installer.
- Follow the prompts on your screen. The installer manages the setup process automatically.
- Choose a destination folder if the default settings do not meet your needs.
- Click the Finish button once the progress bar completes.
The application icon will appear on your desktop. You can double-click this icon to start the program at any time.
Once you open the program, you see a clear interface designed for writers. You do not need technical knowledge to start.
The application asks for your goal. Select one of the listed categories:
- Print Advertising: Designs text specifically for newspapers or magazines.
- Out-of-Home (OOH): Creates short, high-impact text for billboards and posters.
- Digital: Generates landing pages, emails, and long-copy advertisements.
- Brand Content: Develops manifestos and mission statements.
Provide basic details about the product or service you want to sell. Include the target audience, the main problem you solve, and the primary benefit of your offer. The more detail you provide, the better the tool performs.
Click the Generate button. The system processes your request against its library of classic marketing frameworks. The tool strips away common AI word choices to ensure the output sounds like a skilled human copywriter wrote it.
You can review the generated text in the main window. If you want a different tone, use the sliders to adjust the aggression, length, or formality of the writing. Copy the text to your clipboard with one click and paste it into your favorite word processor.
Follow these tips to get the most from your copy.
- Be specific. Instead of saying "we sell shoes," type "we provide custom-fit running shoes for marathon athletes."
- Define the audience. A manifesto should focus on values, while a direct-response email should focus on the deal.
- Test your headlines. Generate multiple options for the same ad to see which angle works best.
- Review the manifesto. Use the manifesto feature to clarify your brand voice before writing individual ads.
Your data stays on your machine during the initial drafting process. The software operates locally to protect your marketing strategy. The configuration files and your saved drafts remain in your local user directory. We do not track your input or store your drafts on remote servers.
Do I need a subscription? No, this software is open-source and free to use under the MIT license.
Does this work without an internet connection? Yes, once you download the installation file, the core functions work offline.
Can I use this for social media? The tool works well for short-form social media copy, though it excels at longer print and direct-response formats.
How do I update the software? When a new version appears on the releases page, download the latest installer and run it. The installer replaces your old version with the updated files automatically. Your existing drafts will remain in their folder.
What is the anti-AI layer? This is a specific set of rules in the code that removes filler words and common phrases that reveal AI writing. It forces the output to stick to simple, direct sentences typical of successful direct-response advertising.
If you encounter a technical issue, follow these steps to find a solution.
- Check your internet connection for updates.
- Restart the application to clear minor faults.
- Review the troubleshooting section of the official documentation if the issue continues.
You can also submit a report on the issues page if you find a bug during normal operation. Please include your Windows version and a description of the error you see.