Performance analytics dashboard tracking campaign spend, lead volume, conversion rates, and revenue data across paid media and intake workflows.
This public repo is a sanitized demonstration based on real implementation patterns. Client-specific code, credentials, data, and proprietary logic have been removed.
Growth teams make decisions based on incomplete data scattered across ad platforms, CRMs, and spreadsheets. Without a unified view of campaign to lead to conversion to revenue, it is impossible to optimize the full funnel.
A real-time analytics dashboard that pulls data from ad platforms, lead capture systems, and conversion events into a single interface — giving teams a clear view of what is working and what to optimize.
- Unified view of ad spend, leads, and conversions in one dashboard
- Campaign-level performance breakdown: cost per lead, conversion rate
- Lead quality scoring visibility by source and campaign
- Real-time data sync via Supabase
- AI-assisted anomaly detection: flags spend spikes or conversion drops
Frontend: Next.js | TypeScript | Tailwind CSS | Recharts | Vercel
Backend: Supabase (PostgreSQL + real-time) | Node.js
Integrations: Facebook Ads API | Google Ads API | Supabase Auth
Directly tied to media buying decisions. Teams can identify underperforming campaigns, shift budget faster, and reduce cost per acquisition.
Live demo: https://seelr-analytics.vercel.app (request access for full dashboard view)
No real campaign data, ad account IDs, or customer records are included. See .env.example for required variables.
- Full-stack dashboard development connected to live business data
- API integration across multiple ad platforms into a unified view
- Analytics product design built for revenue team decision-making
- Data pipeline design: ingest, store, visualize, and act