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Add alternative tool stack (Ubersuggest MCP + WebFetch) for competitor profiling#366

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Add alternative tool stack (Ubersuggest MCP + WebFetch) for competitor profiling#366
4thoughtmarketing-mktg wants to merge 1 commit into
coreyhaines31:mainfrom
4thoughtmarketing-mktg:feat/ubersuggest-webfetch-alternative-stack

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Skill Update

Skill: skills/competitor-profiling

Summary

Adds an alternative data source stack for users who do not have Firecrawl or DataForSEO available. The primary stack (Firecrawl + DataForSEO) is unchanged and remains preferred. The alternative stack (WebFetch + Ubersuggest MCP) activates only when the primary tools are unavailable.

Changes:

  • Added a Tool Stack Selection section to SKILL.md with a comparison table and guidance on when to use each stack
  • Updated Phase 1 and Phase 2 headings to reference the fallback path
  • Added an Alternative Stack section to references/tool-reference.md covering: WebFetch path probing, Ubersuggest MCP tool mapping to DataForSEO equivalents, recommended execution order for quick scan and deep profile, and an error handling table (including the JS-rendering limitation)
  • Version bumped to 2.1.0

Tested locally with a full quick-scan run against a live competitor site using only WebFetch + Ubersuggest. All six Ubersuggest tool calls returned data cleanly.

Type of update

  • Bug fix
  • Added references/scripts
  • Improved instructions
  • Other

Checklist

  • Changes are focused and minimal
  • SKILL.md is still under 500 lines
  • No sensitive data or credentials
  • Tested locally with AI agent

…tive data stack

Adds a fallback execution path for environments where Firecrawl MCP and/or
DataForSEO MCP are not available, which is common for users who haven't set
up those paid integrations yet.

Changes:
- SKILL.md: new "Tool Stack Selection" table near the top so the agent knows
  which path to take before starting; Phase 1 and Phase 2 headings updated to
  name both options and link to the reference for details
- references/tool-reference.md: new "Alternative Stack" section documenting
  WebFetch (built-in to Claude Code) as a Firecrawl substitute, and Ubersuggest
  MCP tools as DataForSEO equivalents; includes tool mapping table, common page
  paths to probe when site-mapping isn't available, and recommended execution
  order for both quick scan and deep profile in the alternative stack

No existing behaviour is changed — the primary Firecrawl + DataForSEO path is
unchanged and remains the preferred option.

Co-Authored-By: Claude Sonnet 4.6 <noreply@anthropic.com>
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