Direct response copywriting frameworks, headline formulas, and campaign execution templates extracted from classic marketing literature.
A structured knowledge base for AI-assisted marketing. References, execution templates, and verification checklists built from classic direct response copywriting principles (Halbert, Schwartz, Ogilvy).
marketing-skills/
├── references/
│ ├── awareness-levels.md Schwartz's 5 levels of market awareness
│ ├── desire-mapping.md Customer desire analysis framework
│ ├── halbert-voice.md Gary Halbert voice and style guide
│ ├── headline-formulas.md Proven headline templates
│ ├── market-sophistication.md Schwartz's 5 stages of market sophistication
│ ├── platform-truncation.md Character limits per platform
│ ├── proof-mechanisms.md Types of proof that convert
│ ├── execution/
│ │ ├── ad-copy.md Ad copy execution templates
│ │ ├── campaign-structure.md Campaign planning framework
│ │ ├── email-sequence.md Email sequence architecture
│ │ ├── headlines.md Headline writing system
│ │ ├── landing-page.md Landing page structure
│ │ ├── static-creative.md Static ad creative briefs
│ │ ├── testing-plan.md A/B testing methodology
│ │ └── ugc-script.md UGC video script framework
│ └── verification/
│ ├── anti-patterns.md Common mistakes to avoid
│ └── master-checks.md Pre-publish quality checklist
├── research/
│ ├── extraction-prompts/ 6-pass extraction methodology
│ └── raw-extractions/ Raw knowledge extractions
└── skills/
└── marketing-engine.md Claude Code skill definition
These files serve as context injection for AI systems. When Claude Code or an AI agent generates marketing copy, it reads the relevant reference files first to ground output in proven frameworks rather than generic AI writing.
The skills/marketing-engine.md file is a Claude Code SKILL.md that wraps the entire knowledge base into an executable marketing workflow.
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