Comebck Pakistan — Cohort 1 · Product Challenge
- Abrish Fatima
- Saadia Asghar
- Alisha Rubab
- Ali Hamza
GitHub usernames:
Our squad picked Idea 8 — The Social-Commerce Support Agent from the Cohort 1 Product Challenge. Below are our ideation-stage validation answers, reproduced exactly as we submitted them.
One specific user A woman in Karachi who bakes custom cakes, brownies, and cookies from home and sells entirely through Instagram posts and WhatsApp DMs — she has no website, no Shopify store, accepts cash-on-delivery only, and is the sole person running every part of her business from baking to packaging to replying to every single customer message herself.
She receives between 50 and 150 DMs every day asking the exact same questions — "price list?", "delivery to DHA?", "is eggless available?", "where's my order?" — and every message she doesn't reply to within minutes is a sale that goes to a competitor who responded faster. She manages orders entirely through WhatsApp chat threads with no system: COD amounts get miscommunicated, custom orders get forgotten, she double-books deliveries before Eid, and her entire operation breaks down the moment she steps away from her phone to actually bake. She has no visibility into her own business — no idea what her monthly revenue is, which products sell best, or whether customers who stopped ordering left because a nearby baker undercut her price — she is running a growing business on memory, screenshots, and a notebook.
A WhatsApp AI agent connected to a baker's own menu, prices, and delivery policy that automatically replies to the five most repeated buyer messages — price inquiries, availability checks, delivery area questions, custom order intake, and COD order confirmation — and logs every confirmed order into a simple dashboard so the baker sees her day's orders in one place instead of scrolling through hundreds of WhatsApp threads.
5 home-bakers in Karachi or Lahore who connect the agent to their real WhatsApp number, run it live with actual buyers for one full week, and each report that it handled at least 20 genuine buyer DMs without them needing to intervene — with at least 3 of them saying they would pay PKR 1,500 per month to keep it rather than go back to replying manually.
We picked home bakers after systematically ruling out other niches. Artists take 3–4 commissions at a time, each spanning multiple days — their DM volume is low enough that they can manage replies themselves and wouldn't pay for automation. Fashion sellers are served by a growing number of WhatsApp group tools and reseller networks. Home bakers have neither: they generate extremely high DM volume from standardised, repetitive queries — exactly the conditions where an AI agent delivers real time savings — and no existing tool in Pakistan is built for them specifically. WeTarseel, the closest competitor, charges $50 per month in USD, requires Shopify integration, and is designed for funded D2C brands with support teams. A home baker earning PKR 60,000–80,000 per month has never heard of WeTarseel, cannot pay in USD, has no Shopify store, and needs something that works inside WhatsApp with zero technical setup. That structural gap is our entire entry point. The long-term platform vision goes further: a public marketplace where buyers find bakers by city and neighbourhood, location-based recommendations so a buyer in Gulshan sees Gulshan bakers first, and competitor analytics so a baker can see how her sales and popular products compare to other bakers in her area — giving her the kind of business intelligence that only large brands have access to today. We are currently in the process of reaching out to home-bakers through Instagram using hashtags like #karachibaker and #lahorehomebaker, and have identified over 40 active sellers to contact this week for interviews. At least one squad member has personally ordered from a home-baker through WhatsApp and experienced the slow-reply and COD miscommunication problem directly as a buyer, which is what made this niche feel urgent and real rather than theoretical.
Follow these steps to get this repo on your machine and start contributing code.
- Install Git
- A GitHub account added to the Comebck-Pakistan organization
- (Recommended) VS Code and/or the GitHub CLI
git clone https://github.com/Comebck-Pakistan/cohort-1-squad-indus.git
cd cohort-1-squad-indusNever commit straight to main. Create a branch for each feature or fix:
git checkout -b your-name/short-descriptiongit add .
git commit -m "Briefly describe what you changed"git push -u origin your-name/short-description- Open the repo on GitHub and click "Compare & pull request".
- Describe your change, request a review from a squadmate, and merge once approved.
Before starting new work, pull the latest main:
git checkout main
git pull origin mainEvery squad member must contribute commits. The challenge grades a real, honest commit history that shows everyone built. Build in the open, ship the proof. 🚀