Skip to content

Commit 67f3931

Browse files
committed
feat: add example output to 00-campaign-level and 06-retention-strategy
1 parent 16838a6 commit 67f3931

2 files changed

Lines changed: 70 additions & 0 deletions

File tree

00-campaign-level/README.md

Lines changed: 36 additions & 0 deletions
Original file line numberDiff line numberDiff line change
@@ -27,3 +27,39 @@ Get this wrong and everything downstream is miscalibrated.
2727
| **L** | > 3B VND media | Full channels | + Concept creative + PM |
2828

2929
Full content + prompt → `SKILL.md`
30+
31+
### 🎯 Ví dụ output
32+
33+
**Đầu vào:** Campaign Tết, ngân sách media 1.5B VND/tháng, target 500K user mới, kênh in-app + Facebook + TikTok.
34+
35+
**Kết quả:**
36+
37+
> **Level: M** (ngân sách > 1B, cần 2 paid channels)
38+
>
39+
> **Hậu quả nếu chọn sai:**
40+
> * Chọn S → thiếu budget media, không đủ reach
41+
> * Chọn L → quá tải team, không kịp creative concept
42+
>
43+
> **Execution phù hợp:**
44+
> * Team: thêm 1 Comm Planner + 1 Media Buyer
45+
> * Timeline: T-6 tuần (không phải T-10 như L, không phải T-3 như S)
46+
> * Tracking: 1 campaign dashboard (không phải full report suite như L)
47+
48+
---
49+
50+
### 📎 Example output
51+
52+
**Input:** Tet campaign, media budget 1.5B VND/month, target 500K new users, channels: in-app + Facebook + TikTok.
53+
54+
**Result:**
55+
56+
> **Level: M** (budget > 1B, needs 2 paid channels)
57+
>
58+
> **Wrong level cost:**
59+
> * If S → insufficient media budget, can't hit reach target
60+
> * If L → team overwhelmed, won't meet creative timeline
61+
>
62+
> **Right execution:**
63+
> * Team: add 1 Comm Planner + 1 Media Buyer
64+
> * Timeline: T-6 weeks (not T-10 for L, not T-3 for S)
65+
> * Tracking: 1 campaign dashboard (not full report suite for L)

06-retention-strategy/README.md

Lines changed: 34 additions & 0 deletions
Original file line numberDiff line numberDiff line change
@@ -8,10 +8,44 @@ Các prompt về retention strategy: thiết kế retention loop, Xu economy, ch
88

99
Xem [`SKILL.md`](./SKILL.md) cho nội dung đầy đủ.
1010

11+
### 🎯 Ví dụ output
12+
13+
**Đầu vào:** App muốn giảm churn 15% trong 3 tháng, user base 2M MAU, Xu economy đã có.
14+
15+
**Kết quả:**
16+
17+
> **Retention loop đề xuất:**
18+
> * Week 1: Xu sign-up bonus → tạo habit
19+
> * Week 2-4: Daily streak reward → giữ frequency
20+
> * Month 2: Tier unlock (Silver/Gold) → switching cost
21+
> * Month 3: Referral loop → viral retention
22+
>
23+
> **KPI tracking:**
24+
> * D1 retention: baseline 45% → target 55%
25+
> * D7 retention: baseline 20% → target 30%
26+
> * D30 retention: baseline 8% → target 15%
27+
1128
---
1229

1330
## English
1431

1532
Prompts for retention strategy: retention loop design, point economy, churn prediction, and re-engagement campaigns.
1633

1734
See [`SKILL.md`](./SKILL.md) for full content.
35+
36+
### 🎯 Example output
37+
38+
**Input:** App wants to reduce churn by 15% in 3 months, 2M MAU user base, existing points economy.
39+
40+
**Result:**
41+
42+
> **Proposed retention loop:**
43+
> * Week 1: Points sign-up bonus → build habit
44+
> * Week 2-4: Daily streak reward → maintain frequency
45+
> * Month 2: Tier unlock (Silver/Gold) → switching cost
46+
> * Month 3: Referral loop → viral retention
47+
>
48+
> **KPI tracking:**
49+
> * D1 retention: baseline 45% → target 55%
50+
> * D7 retention: baseline 20% → target 30%
51+
> * D30 retention: baseline 8% → target 15%

0 commit comments

Comments
 (0)