marketing >> {ti}

Author: ercbk

qmd/football.qmd

@@ -1,8 +1,9 @@
-# Football
+# Football {#sec-foot .unnumbered}
 
-## Metrics
+## Metrics {#sec-foot-met .unnumbered}
 
 -   [**Success Rate**]{style="color: #009499"} is:
     -   1st Down: Gain $40\%$ of yards to go.
     -   2nd Down: Gain $60\%$ of yards to go.
     -   3rd/4th Down: Gain $100\%$ of yards to go (convert).
+    -   **Standard Downs**: First downs, second-and-7 or less and third- or fourth-and-4 or less

qmd/marketing.qmd

@@ -592,6 +592,10 @@
 -   Also see
     -   [Customer Journey](marketing.qmd#sec-mark-custjourn){style="color: green"}
     -   [Algorithms, Product \>\> Customer Journey](https://ercbk.github.io/Data-Science-Notebook/qmd/algorithms-product.html#sec-alg-prod-cj){style="color: green"}
+-   Packages
+    -   [{]{style="color: #990000"}[ti](https://cran.r-project.org/web/packages/ti/index.html){style="color: #990000"}[}]{style="color: #990000"} - Time Intelligence and Customer Segmentation for Financial Analysis
+        -   Functions for period-over-period comparisons (year-over-year, month-over-month) and period-to-date calculations (YTD, MTD, QTD)
+        -   Included customer segmentation (ABC analysis, cohorts)
 -   Growth Managers help identify the best-performing audience segments for acquisition campaigns.
 -   Seeks to answer:
     -   Who are the most valuable customers?