- Project name:
- Owner:
- Date:
- Source material:
- Target platform or format:
- Target audience:
Write the goal in one sentence.
- Source files or references:
- Existing script, transcript, or notes:
- Key moments, claims, or story beats:
- Required format:
- Deadline:
| Criterion | Notes | Owner |
|---|---|---|
| Audience clarity | ||
| Story or message logic | ||
| Production effort | ||
| Review risk | ||
| Platform fit | ||
| Next iteration value |
- The output has one clear purpose.
- The first viewer or reviewer question is answered.
- The structure is understandable without internal context.
- Risk, quality, or performance assumptions are visible.
- The final notes say what should be tested or improved next.
Use this space for review comments, examples, iteration history, and open questions.