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<!DOCTYPE html>
<html lang="en">
<head>
<meta charset="UTF-8">
<meta name="viewport" content="width=device-width, initial-scale=1.0">
<link rel="canonical" href="https://blackroad.io/brand">
<meta name="twitter:card" content="summary">
<meta name="twitter:image" content="https://images.blackroad.io/brand/br-square-512.png">
<meta property="og:image" content="https://images.blackroad.io/brand/br-square-512.png">
<title>Brand Guidelines — BlackRoad OS</title>
<link rel="stylesheet" href="/_shared/design.css">
<style>
.brand-section {
max-width: 880px;
margin: 0 auto;
padding: var(--sp-2xl) var(--sp-lg);
}
.brand-section + .brand-section {
padding-top: 0;
}
.brand-hero {
text-align: center;
padding: var(--sp-2xl) var(--sp-xl) var(--sp-xl);
}
.brand-hero h1 {
margin-bottom: var(--sp-sm);
}
.brand-hero p {
color: var(--subtle);
font-size: 0.95rem;
max-width: 480px;
margin: 0 auto;
}
/* Logo sizes */
.logo-showcase {
display: flex;
align-items: flex-end;
gap: var(--sp-xl);
flex-wrap: wrap;
margin-top: var(--sp-lg);
}
.logo-variant {
display: flex;
flex-direction: column;
align-items: center;
gap: var(--sp-sm);
}
.logo-variant .label {
font-family: var(--font-mono);
font-size: 0.65rem;
color: var(--muted);
text-transform: uppercase;
letter-spacing: 0.1em;
}
.spectrum-mark.lg {
gap: 4px;
}
.spectrum-mark.lg span {
width: 8px;
height: 40px;
border-radius: 4px;
}
.spectrum-mark.md {
gap: 3px;
}
.spectrum-mark.md span {
width: 5px;
height: 24px;
border-radius: 2.5px;
}
.spectrum-mark.sm {
gap: 2px;
}
.spectrum-mark.sm span {
width: 3px;
height: 14px;
border-radius: 1.5px;
}
.spectrum-mark.xs {
gap: 1.5px;
}
.spectrum-mark.xs span {
width: 2px;
height: 10px;
border-radius: 1px;
}
/* Color swatches */
.color-grid {
display: grid;
grid-template-columns: repeat(6, 1fr);
gap: var(--sp-sm);
margin-top: var(--sp-lg);
}
.color-swatch {
text-align: center;
}
.swatch-block {
height: 80px;
border-radius: var(--radius-card);
margin-bottom: var(--sp-sm);
border: 1px solid var(--border);
}
.swatch-name {
font-family: var(--font-headline);
font-size: 0.8rem;
color: var(--white);
}
.swatch-hex {
font-family: var(--font-mono);
font-size: 0.7rem;
color: var(--muted);
margin-top: 2px;
}
/* Typography showcase */
.type-row {
display: flex;
align-items: baseline;
gap: var(--sp-lg);
padding: var(--sp-md) 0;
border-bottom: 1px solid var(--border);
}
.type-row:last-child {
border-bottom: none;
}
.type-meta {
min-width: 140px;
flex-shrink: 0;
}
.type-meta .face {
font-family: var(--font-mono);
font-size: 0.7rem;
color: var(--subtle);
}
.type-meta .usage {
font-family: var(--font-mono);
font-size: 0.6rem;
color: var(--muted);
margin-top: 2px;
}
.type-sample-headline {
font-family: var(--font-headline);
font-weight: 700;
font-size: 1.75rem;
letter-spacing: -0.02em;
}
.type-sample-body {
font-family: var(--font-body);
font-size: 1rem;
color: var(--secondary);
line-height: 1.6;
}
.type-sample-mono {
font-family: var(--font-mono);
font-size: 0.85rem;
color: var(--tertiary);
}
/* Tagline stack */
.tagline-block {
background: var(--surface);
border: 1px solid var(--border);
border-radius: var(--radius-large);
padding: var(--sp-xl);
margin-top: var(--sp-lg);
}
.tagline-primary {
font-family: var(--font-headline);
font-weight: 700;
font-size: 1.5rem;
margin-bottom: var(--sp-md);
}
.tagline-stack {
font-family: var(--font-body);
font-size: 0.95rem;
color: var(--subtle);
line-height: 2;
}
/* Voice & guidelines */
.guideline-grid {
display: grid;
grid-template-columns: 1fr 1fr;
gap: var(--sp-md);
margin-top: var(--sp-lg);
}
.guideline-card {
background: var(--surface);
border: 1px solid var(--border);
border-radius: var(--radius-card);
padding: var(--sp-lg);
}
.guideline-card h3 {
font-size: 0.85rem;
margin-bottom: var(--sp-sm);
display: flex;
align-items: center;
gap: var(--sp-sm);
}
.guideline-card ul {
list-style: none;
padding: 0;
}
.guideline-card li {
font-size: 0.8rem;
color: var(--subtle);
padding: 4px 0;
padding-left: 16px;
position: relative;
}
.guideline-card li::before {
position: absolute;
left: 0;
font-size: 0.7rem;
}
.guideline-card.do-card {
border-color: #1a2e1a;
}
.guideline-card.do-card h3 {
color: #22c55e;
}
.guideline-card.do-card li::before {
content: '+';
color: #22c55e;
}
.guideline-card.dont-card {
border-color: #2e1a1a;
}
.guideline-card.dont-card h3 {
color: #ef4444;
}
.guideline-card.dont-card li::before {
content: '-';
color: #ef4444;
}
/* Voice card */
.voice-card {
background: var(--surface);
border: 1px solid var(--border);
border-radius: var(--radius-card);
padding: var(--sp-lg);
margin-top: var(--sp-lg);
}
.voice-card h3 {
font-size: 0.85rem;
margin-bottom: var(--sp-sm);
}
.voice-card p {
font-size: 0.85rem;
color: var(--subtle);
line-height: 1.7;
}
/* Download */
.download-section {
text-align: center;
padding: var(--sp-2xl) var(--sp-xl);
}
.download-section p {
color: var(--subtle);
font-size: 0.85rem;
margin-top: var(--sp-sm);
}
.download-section a {
font-family: var(--font-mono);
font-size: 0.8rem;
color: var(--tertiary);
border-bottom: 1px solid var(--border);
padding-bottom: 2px;
transition: color 0.2s;
}
.download-section a:hover {
color: var(--white);
}
@media (max-width: 560px) {
.color-grid {
grid-template-columns: repeat(3, 1fr);
}
.guideline-grid {
grid-template-columns: 1fr;
}
.logo-showcase {
justify-content: center;
}
.type-row {
flex-direction: column;
gap: var(--sp-sm);
}
.type-meta {
min-width: unset;
}
}
</style>
<link rel="manifest" href="/manifest.json">
<meta name="theme-color" content="#0a0a0a">
</head>
<body>
<!-- Nav -->
<nav class="br-nav">
<a href="/" class="nav-brand">
<div class="spectrum-mark">
<span></span><span></span><span></span><span></span><span></span><span></span>
</div>
Brand
</a>
<div class="nav-links">
<a href="/">Home</a>
<a href="/modals.html">Modals</a>
</div>
</nav>
<div class="grad-bar"></div>
<!-- Hero -->
<div class="brand-hero">
<h1>Brand Guidelines</h1>
<p>Visual identity, typography, color, and voice for BlackRoad OS.</p>
</div>
<!-- Logo -->
<div class="brand-section">
<div class="section-label">01 — Logo</div>
<h2 class="section-title">Spectrum Mark</h2>
<p class="text-subtle text-sm">Six chromatic bars. Always used as-is. Never stretch, rotate, or recolor.</p>
<div class="logo-showcase">
<div class="logo-variant">
<div class="spectrum-mark lg">
<span></span><span></span><span></span><span></span><span></span><span></span>
</div>
<span class="label">Large · 40px</span>
</div>
<div class="logo-variant">
<div class="spectrum-mark md">
<span></span><span></span><span></span><span></span><span></span><span></span>
</div>
<span class="label">Medium · 24px</span>
</div>
<div class="logo-variant">
<div class="spectrum-mark sm">
<span></span><span></span><span></span><span></span><span></span><span></span>
</div>
<span class="label">Small · 14px</span>
</div>
<div class="logo-variant">
<div class="spectrum-mark xs">
<span></span><span></span><span></span><span></span><span></span><span></span>
</div>
<span class="label">Icon · 10px</span>
</div>
</div>
</div>
<div class="grad-bar"></div>
<!-- Colors -->
<div class="brand-section">
<div class="section-label">02 — Color</div>
<h2 class="section-title">Chromatic Stops</h2>
<p class="text-subtle text-sm">Six accent colors used only for decorative elements: bars, dots, dividers, and gradients. Text is always grayscale.</p>
<div class="color-grid">
<div class="color-swatch">
<div class="swatch-block" style="background: #FF6B2B;"></div>
<div class="swatch-name">Ember</div>
<div class="swatch-hex">#FF6B2B</div>
</div>
<div class="color-swatch">
<div class="swatch-block" style="background: #FF2255;"></div>
<div class="swatch-name">Rose</div>
<div class="swatch-hex">#FF2255</div>
</div>
<div class="color-swatch">
<div class="swatch-block" style="background: #CC00AA;"></div>
<div class="swatch-name">Magenta</div>
<div class="swatch-hex">#CC00AA</div>
</div>
<div class="color-swatch">
<div class="swatch-block" style="background: #8844FF;"></div>
<div class="swatch-name">Violet</div>
<div class="swatch-hex">#8844FF</div>
</div>
<div class="color-swatch">
<div class="swatch-block" style="background: #4488FF;"></div>
<div class="swatch-name">Azure</div>
<div class="swatch-hex">#4488FF</div>
</div>
<div class="color-swatch">
<div class="swatch-block" style="background: #00D4FF;"></div>
<div class="swatch-name">Cyan</div>
<div class="swatch-hex">#00D4FF</div>
</div>
</div>
</div>
<div class="grad-bar"></div>
<!-- Typography -->
<div class="brand-section">
<div class="section-label">03 — Typography</div>
<h2 class="section-title">Type System</h2>
<div style="margin-top: var(--sp-lg);">
<div class="type-row">
<div class="type-meta">
<div class="face">Space Grotesk 700</div>
<div class="usage">Headlines</div>
</div>
<div class="type-sample-headline">Pave Tomorrow.</div>
</div>
<div class="type-row">
<div class="type-meta">
<div class="face">Inter 400</div>
<div class="usage">Body text</div>
</div>
<div class="type-sample-body">Every device is a node. Every person is an operator. The road connects them all.</div>
</div>
<div class="type-row">
<div class="type-meta">
<div class="face">JetBrains Mono 400</div>
<div class="usage">Code, data, labels</div>
</div>
<div class="type-sample-mono">agents: 35 nodes: 5 uptime: 99.2%</div>
</div>
</div>
</div>
<div class="grad-bar"></div>
<!-- Tagline -->
<div class="brand-section">
<div class="section-label">04 — Tagline</div>
<h2 class="section-title">Voice Stack</h2>
<div class="tagline-block">
<div class="tagline-primary">BlackRoad OS — Pave Tomorrow.</div>
<div class="tagline-stack">
Pick up your agent.<br>
Ride the BlackRoad together.<br>
Remember the Road. Pave Tomorrow.<br>
</div>
</div>
</div>
<div class="grad-bar"></div>
<!-- Voice -->
<div class="brand-section">
<div class="section-label">05 — Voice</div>
<h2 class="section-title">Tone & Language</h2>
<div class="voice-card">
<h3>Brand Voice</h3>
<p>Warm, direct, technical but human. Never hostile. Always +1 affirmation. We speak with clarity and conviction. We respect the reader's intelligence without being exclusionary. Every interaction leaves the user feeling capable.</p>
</div>
<div class="guideline-grid">
<div class="guideline-card do-card">
<h3>Do</h3>
<ul>
<li>Use gradient for decorative elements only</li>
<li>Keep text grayscale at all times</li>
<li>Be direct and warm</li>
<li>Affirm the user's capability</li>
<li>Use technical language accurately</li>
</ul>
</div>
<div class="guideline-card dont-card">
<h3>Don't</h3>
<ul>
<li>Color text with brand accents</li>
<li>Use emojis in product UI</li>
<li>Say "sovereign" in marketing copy</li>
<li>Be hostile, snarky, or dismissive</li>
<li>Romanticize technical systems</li>
</ul>
</div>
</div>
</div>
<div class="grad-bar"></div>
<!-- Download -->
<div class="download-section">
<h2 class="section-title">Logo Assets</h2>
<p>Download logo files, brand marks, and visual assets.</p>
<p style="margin-top: var(--sp-md);">
<a href="https://images.blackroad.io/brand/">images.blackroad.io/brand/</a>
</p>
</div>
<div class="grad-bar"></div>
<!-- Footer -->
<footer>
<span>BlackRoad OS, Inc.</span>
<span>Pave Tomorrow.</span>
</footer>
<script>if("serviceWorker" in navigator)navigator.serviceWorker.register("/sw.js").catch(()=>{});</script>
<script src="/_shared/feedback.js" defer></script>
<script src="/_shared/crosslinks.js" defer></script>
</body>
</html>