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Consider the purpose of the event or project and the impact we want it to have, and incorporate it into blog/story. Consider the BIDS mission / vision and connect as best you can.
Add a quote from the speaker and a testimonial from a guest/attendee whenever possible.
Ask if you are unsure of who could give a nice testimonial
Welcoming, warm, and informative tone
Close with a call to action (CTA) - some options:
General: "To stay in touch with the BIDS community and join the conversation, please visit follow us on Bluesky & LinkedIn and subscribe to the BIDS newsletter."
Linking People/Orgs: Add links to people, orgs, and tools mentioned.
Use LinkedIn for most people (if up-to-date).
For UC Berkeley faculty, always prioritize linking to their official UC Berkeley website page.
Add links to people, orgs, and tools mentioned in the blog
Add a few photos or other related graphics
blog images - size to ~2000px wide, choose display "As Original Size" when adding to the post
crop: very important to get rid of excess ceiling, for example, so the image isn't unnecessarily tall
adjust the lighting as needed
for the Feature Image - either use this Google Slide template to size the image to 768x512 and to add a blue border (Hex 002676) or use another graphics program like Photoshop (Lilli's template)
hint: To download the images after they have been added to a google doc, navigate to File > Download > Web Page
Add Photo Descriptions and Alt Text to the draft
- [ ] examples: Photo: add description or for screenshots/graphics Image: add description
- [ ] include Alt Text and Title Text when uploading to the website
Choose a photo or image to be the "feature image" which will appear on the homepage
Create a second tab on the blog doc, and write social media posts for Bluesky and LinkedIn
Add the finished Featured Image to the Social Media tab of your draft doc for easy access.
Include a link to photo/image from the blog that you think is best for the social media post
Add a direct link to the Feature Image on this tab.
Note: Find this link by navigating to Dashboard > Files (ex: https://bids.berkeley.edu/file/768 -> this is found by navigating to Dashboard > Files)
Process
Find someone in this intern group to review your draft and share comments and suggestions. This can be done asynchronously or if you happen to be working at the same time.
Add a link the blog post draft in the comments of the corresponding GitHub issue and ask @lillihart to review
After change requests/comments are addressed, @lillihart will contact the person featured in the blog post and ask for a review/approval, Ccing the person who wrote the blog post
Write the social media post draft
After all approvals have been received, add the blog as a News item to the website
Save but do not publish – add the URL link to the corresponding GitHub issue
Lilli will publish the News items on the website and post on social media
BIDS Blog Post Instructions
- [ ] examples: Photo: add description or for screenshots/graphics Image: add description
- [ ] include Alt Text and Title Text when uploading to the website
Elements of a BIDS Social Media Post
(add instructions from this doc)
Process